giving hearts day
What is Giving Hearts Day?Dakota Medical Foundation and Impact Foundation jointly host this 24-hour online give-a-thon that has dramatically increased fundraising success by charities of North Dakota and western Minnesota.
The sixth annual Giving Hearts Day on February 14, 2013, continued a tradition as a record-breaking fundraising phenomenon, shattering the previous year’s donation total by 83 percent.
Giving Hearts Day was started in 2008 by Dakota Medical Foundation and Impact Foundation as the region’s first one-day ‘virtual’ fundraising event. All donations are made at impactgiveback.org. Participating charities have received Impact Institute training as preparation for year-round fundraising success, and take part in a Giving Hearts Day gear-up intensive for this campaign.
On Giving Hearts Day, a chorus of voices, joined with DMF and Impact marketing, creates a flood of compassion, awareness and donations.
On February 14, 2013, gifts totaling $3.68 million in 16,989 individual donations for 179 charities were received in the 24-hour period.
History of Fundraising Success
Giving Hearts Day raised $325,000 for local charities in 2008, its first year. Donations topped the million-dollar mark in 2011.
In 2012, Giving Hearts Day reached the Bismarck area, with 10 organizations taking part. While Giving Hearts Day is regional, donations come from across the United States.
In 2013, 13 Bismarck charities and 5 Minot charities took part, with Bush Foundation of St. Paul funding charity training for this expansion. With many organizations sending postcards, emails, Facebook and Twitter messages, there is strong public awareness for the day. For any single organization, the cost is minimal, but the combined effect of all these messages is powerful in the region. DMF and Impact also mount a marketing campaign for the day in major North Dakota cities.
Matching Funds Provided
DMF or, in some cases, community donors match gifts of $10 or greater, up to at least $4,000 to each charity. DMF also awards incentives to the charities with the highest donations. Other $500 grants are awarded for the most creative marketing strategy, donations from the most people, best use of social media, and donations from the most North Dakota cities and the most states.
Since its start, over $10 million has been raised through impactgiveback.org and matching funds/incentives on Giving Hearts days. Each donation is tax-deductible and enables an e-card to be sent to a friend or family member, letting them know a donation has been made in their honor.
All organizations soliciting for Giving Hearts Day have met participation requirements, including attendance at Impact Foundation fundraising training and commitment to other performance and accountability standards.